Simplicity is the sincerest
form of sophistication.

Chief Creative Officer at SRAX


Every day is a challenge—it’s is a whiteboard to be filled with passion and creativity. I am currently the Chief Creative Officer at SRAX, a Nasdaq publicly traded company (NASDAQ: SRAX). We focus on digital marketing, data management technology, and software development. In my role, I create, develop, and maintain the creative direction of our brand through inspirational leadership, agile collaboration, and exceptional design.

Creative Team
Mustang Dominus


During the day, my spaces of creativity are confined within digital fences. I am lucky to be able to express myself creatively while exploring the constantly evolving digital design universe, coaching and learning from others. .At the end of the day, I know I have a purpose to fulfill. However, I am self-aware that if I unplug the computer, nothing is left of me. Sometimes, a strong, intrinsic desire to work on a tangible project overwhelms me. I dream up designs I can touch, then bring them to life.

Cars Furniture

Ten principles for good design

Back in the late 1970s, Dieter Rams, a German industrial designer, was becoming increasingly concerned by the state of the world around him, describing, “An impenetrable confusion of forms, colours and noises.”

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The time I spend away from my desk is the foundation for my career-defining qualities and accentuates my professional working skills. I believe hobbies develop new passions, encourage innovative thinking, and promote constructive networking.

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© Photo by Alexo Wandel VladiCar
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I am a lucky guest of this world. I follow an intrinsic desire to express myself through the manipulation of forms, thoughts, ideas, and emotions. Born and raised in Torino, Italy, a competitive, industrial impetus fuels my drive for success.

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A few years ago, with a group of Italian lifestyle enthusiasts, I launched GANZO, a community-authored space where Italian culture, lifestyle, and design could remain elegant, while simultaneously developing globally.


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Symbiotic Organism

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Fashions fade. Style is eternal. YSL